Hair damage is the No. 1 concern for and one which we’ve all encountered at some point in our lives.
Excessive heating, using the wrong haircare products or environmental factors all contribute to damaged hair.
What exactly is hair damage?
So, what actually happens to the hair when it gets damaged? Kerastase have discovered that the problem lies at a microscopic level. Each hair strand is made up of a cuticle which surrounds the hair strand and protects the inner cortex (where protein cells are held together with bonds). When hair gets damaged, the cuticle is damaged, becoming more and more porous until it eventually wears away, exposing the inner cortex.
When hair is healthy, the cuticle is smooth and reflects light, making the hair shine. However, when the cuticle suffers damage, the surface becomes rough, meaning the light will reflect at different angles, causing it to appear less shiny.
When hair becomes porose and damaged it absorbs 3x more calcium from water than healthy hair. And with every contact with water, calcium accumulates and creates a calcium over-dose. The result is hair which appears dull and rough and is prone to breakage.
So how can Kerastase Premiere help?
The secret is acid! After 10 years of scientific research, Kerastase have found a solution which will break this cycle of persistent damage.
Kerastase Premiere is made up of 8% pure acids:
3% Citric Acid – Decalcifies
This organic acid works from surface to core to eliminate calcium overdose which neutralises the dullness & stiffness.
5% Glycine – Repairs
Once the calcium is removed, Glycine, an amino acid penetrates the inner layer of hair to reconnect the broken links which helps prevent hair breaking.
Together these two super powerful acids provide a dual-action solution to transform dry, brittle, damaged hair and nurture it back to optimum health. In fact, the reason why Kerastase have named this product Premiere is because it will literally take your hair back to it’s original (premier) state.
What do your team at Obsession Salon & Spa think?
Our team of Stylists at Obsession Salon & Spa tested the new Kerastase Premiere range in the Lichfield salon recently and they were blown away.
Dan, our Creative & Operations Director said “It’s an amazing product. I was seriously really impressed with the results it gave.”
Our Stylists said:
“Hair felt absolutely beautiful after use!”
“Hair was super-soft, shiny and easy to blow-dry.”
How can you experience Kerastase Premiere for yourself?
So, we’re really excited to let you know that we are now able to offer you a brand new in-salon treatment: Kerastase Premiere Treatment,
plus a beautiful range of Kerastase Premiere retail products for you to use at home.
What is a Kerastase Premiere Treatment
This is our in-salon treatment which consists of 4 different applications which are ‘layered’ to provide optimum results.
Stage 1: Removing calcium
The first stage focuses on removing calcium from the core of the hair. We use two intensive decalcifying products – a repairing concentrate and a repairing shampoo.
Together these two products work to strip the calcium from your hair and prepare it for repair.
Stage 2: Repair
The second stage focuses on repair at the surface of the hair. We apply a further two products at this stage – a decalcifying resurfacing concentrate and an anti-breakage repairing mask.
One of the best parts about this amazing treatment is the smell. Kerastase have created a beautiful aroma which takes you straight to a summer in Italy with a beautiful cocktail of citrus & mandarin with hints of orange flower and jasmine.
We’d recommend purchasing Kerastase Premiere to use at home following your in-salon treatment, to prevent calcium building up again and to maintain the beautiful healthy hair you’ve created in salon. We have a wide collection of Kerastase Premiere retail products for you to choose from and your Stylist will be happy to advise on what is recommended.
Don’t forget, if you book in for the Kerastase Premiere Treatment in salon and purchase at least one retail product you will receive 10% off until the end of June.*
*T&Cs
10% discount is only applicable when an in-salon Kerastase Premiere Treatment and at least one Kerastase Premiere retail product are purchased at the same time. Not to be used with any other offer. Subject to availability. Valid until 31.8.24.