The Story Behind Aura Botanica
The new Aura Botanica range is the latest innovation from Kérastase, bringing together the pure luxury of nature. Created in an attempt to meet people's growing demand for natural products, 98% of its ingredients are derived from natural origins and the 2% remaining are simply preservatives, softener or fragrance.
Certified organic and fairly traded its two main ingredients; argan oil and coconut oil are hand pressed and come with quite a story.
The argan oil in Aura Botanica is sourced from the Atlas Mountains in Morocco. Known for its nutritional qualities it gives hair strength, hydration and the ultimate shine.
Sourced from the Samoan Islands, coconut oil is used in Aura Botanica for its natural strength, protection and suppleness it provides for hair.
Beauty Bridging Contintents & Cultures
The women who hand press the argan and coconut oil have formed a co-operative and partnered with Kérastase. This partnership not only makes their lives better but makes them stronger, more confident and enables them to educate themselves and their children. Independent reviewers for Kérastase said, "beauty reaches continents and cultures, skin colour and hair textures. The Aura Botanica project is not just about making us look good but making communities and the world better."